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What growth is priced into AMZN? A reverse DCF

AMAZON COM INC · $260.21 · as of 2026-11-06

REVENUE GROWTH THE PRICE IMPLIES
18.9% /yr · 5 years

If AMZN's revenue grows 18.9% a year for five years, then slows over years 6–10, at today's 13.9% operating margin, its value discounted at 9% equals today's price.

Last reported year-on-year revenue growth: 12.1%

How often companies this size have done it

Of US-listed companies with $50B+ of revenue in 2019, 1.0% grew revenue 18.9% a year or more over the next 5 years (60 companies, SEC filings).

Half of companies this size grew less than 5.6% a year. Only companies still filing are counted and acquisitions count as growth, so the true rate is likely lower.

The discount rate is a choice, not a measurement

The headline uses the 10-year Treasury (4%) plus 5%. Require a different return, and the growth the price implies changes:

Discount rate 8%13.5%/yr
Discount rate 9%18.9%/yr← headline
Discount rate 10%23.9%/yr

What went in

Revenue, trailing 12 months$797.46Bfilings
Operating margin13.9%filings
Shares10.813Bfilings
Net debt$190.61Bfilings
Tax rate21%filings
Sales to capital2×default
Change the assumptions yourself →Value AMZN on your own assumptions

This page describes what today's price is consistent with. It does not say whether the stock is cheap or expensive, and it is not investment advice. TreasureX is educational software.

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