$AMZN AMAZON COM INC — DCF Fair Value, Health Score & Thesis | TreasureX
$AMZN$260.21 ▼2.2%
Amazon.com, Inc.
WHAT THEY DO
Amazon runs the world's largest online store and the biggest cloud-computing business (AWS), selling everything from groceries and electronics to server capacity and AI tools. It also earns billions from advertising and its Prime subscription membership.
💎 CONVERGENCE PLAY — in 3 themes
Cloud AI InfrastructureDigital AdvertisingE-commerce Automation
PRICE
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REVENUE MIX
Online Stores40%
AWS18%
Third-Party Seller Services24%
Advertising9%
Subscription & Other9%
COST
COGS49%
Fulfillment & Tech28%
SG&A9%
Op Margin14%
FINANCIAL HEALTH
Reported through Sep 30, 2026
Figures are trailing twelve months (TTM) unless marked otherwise.
Forward P/E is higher than trailing — the market expects earnings to soften.
CAPEX & R&D — LAST 0 FISCAL YEARS (SEC FILINGS)
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TAM
SIZE
$2.5T by 2030
CAGR
12%
Cloud computing, e-commerce, and digital advertising are all multi-trillion-dollar markets growing double digits. AWS alone addresses a $1T+ cloud TAM as enterprises shift AI workloads to the cloud, while retail and ads continue to take share from traditional channels.
RISK ASSESSMENT
HIGMassive AI/cloud capex could depress free cash flow and returns if demand slows
MEDRegulatory and antitrust scrutiny across retail, cloud, and advertising
LOWFX headwinds and consumer spending softness in international markets
🐂 BULL
AWS re-acceleration driven by AI workloads plus a high-margin advertising flywheel should expand margins and free cash flow meaningfully over the next 3-5 years.
🐻 BEAR
Surging capital expenditures on AI infrastructure could compress returns, while regulatory pressure and retail margin fragility cap upside.
EARNINGS
EPS · Q2 2026
Beat ✓
REVENUE
Beat ✓
MANAGEMENT TONE
BearishBullish
🔗 IMPACT ON YOUR THESIS
AWS AI-driven re-acceleration
On Track→On Track
AWS growth accelerated on AI demand, reinforcing the cloud thesis
AI-powered data, computed by TreasureX · May contain inaccuracies
⚠️
All values, scores, and figures here are computed from your own assumptions and public data, for educational purposes only. This is not investment advice — TreasureX does not recommend buying or selling any security. Results change with your inputs. Please do your own research and use your own judgement before making any investment decision.