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$MCD$278.04 ▼0.8%
McDonald's Corporation
WHAT THEY DO
McDonald's owns and franchises quick-service restaurants worldwide, selling burgers, fries, chicken, coffee and breakfast through company-operated and franchised locations. It earns most of its money from franchise royalties and rent, plus sales at company-owned stores.
💎 CONVERGENCE PLAY — in 2 themes
Global Consumer BrandsFranchise Cash FlowValue Menu / Digital Loyalty
PRICE
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REVENUE MIX
International Operated Markets44%
US38%
International Developmental Licensed Markets18%
COST
COGS43%
SG&A8%
Op Margin48%
FINANCIAL HEALTH
Reported through Sep 30, 2026
Figures are trailing twelve months (TTM) unless marked otherwise.
REVENUE
$27.8B
Growth
1%
QTR YOY
Gross M.
58%
P/E
22
EV/EBITDA
16.6
Net M.
32%
FCF M.
23%
D/E
3.4
LATEST QTR
Op M.
48%
PLUG INTO YOUR DCF
Historical growth
7%
Analyst 5y growth
—
Forward P/E
20.3
PEG ratio
3.00
Trailing EPS
$12.60
Forward EPS
$13.70
Multiple compressing
Forward P/E is lower than trailing — earnings are expected to grow into the price.
CAPEX & R&D — LAST 0 FISCAL YEARS (SEC FILINGS)
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TAM
SIZE
$1.1T global QSR by 2030
CAGR
5%
McDonald's competes in the roughly $1 trillion global quick-service restaurant market, growing mid-single digits as emerging-market middle classes expand and away-from-home eating rises. Share gains come from value positioning, drive-thru and digital ordering rather than category creation.
RISK ASSESSMENT
HIGConsumer trade-down and value wars pressure franchisee margins and traffic in the US and Europe.
MEDFranchisee economics and remodelling capex strain; high leverage on the balance sheet (debt/equity ~2.6x).
LOWFX translation and geopolitical disruption in International Developmental Licensed markets.
🐂 BULL
A high-margin, capital-light franchise model generating ~$7-8B of free cash flow with a growing dividend and buyback, plus digital/loyalty driving incremental ticket.
🐻 BEAR
Mature low-single-digit growth, saturated developed markets and value-menu price wars cap upside; at 22.8x P/E and 16x EV/EBITDA the stock is fairly valued with limited re-rating room.
EARNINGS
EPS · Q3 2026
Beat ✓
REVENUE
Miss
MANAGEMENT TONE
BearishBullish
🔗 IMPACT ON YOUR THESIS
Franchise-heavy model drives high margins and FCF
On Track→On Track
Franchise mix held margins near 46% operating
Digital loyalty and drive-thru throughput lift comps
Watch→Watch
Digital sales grew but global comps were mixed
Value menu defends traffic against fast-casual and QSR rivals
Watch→Watch
US traffic soft; value promotions continue
AI-powered data, computed by TreasureX · May contain inaccuracies
⚠️
All values, scores, and figures here are computed from your own assumptions and public data, for educational purposes only. This is not investment advice — TreasureX does not recommend buying or selling any security. Results change with your inputs. Please do your own research and use your own judgement before making any investment decision.